Made to Stick by Chip Heath & Dan Heath

What an amazing book! I couldn’t put it down, and found myself going back to previous chapters and stories. I originally thought of this as a marketing book, and it is, but it’s much more. ‘Sticky Ideas’ are useful in marketing, but they’re also important when conveying company culture, training team members, engaging with our children, and conveying concepts and ideas to others.

There are great stories of how the ‘sticky’ concept has been applied. Some key principles from the book include a definition of ‘Sticky = understandable, memorable, and effective in changing thought or behavior.’  There are 6 principles conveyed through the acronym SUCCESs—Simple Unexpected Concrete Credible Emotional Stories. There are wonderful examples, and no surprise, stories! 

This book is worthy of studying, not just reading for a few ideas.  Strongly recommended! – CMW