The company founder always wanted to be in business for himself. After working for a competitor, he decided to start out on his own. He started out selling solvents to clean metal machines, replacing ozone-depleting solvents, expanding the client base and the markets served. With a focus on great customer service, they make sure real people are helping their customers, answering phones, all with motto that you can ‘rely on Reliance’!

Laurie couldn’t say enough about the great team at Reliance, dedicated people who care and you can count on, willing to roll with the changes as they come up. As the team and company has grown, every decision to grow has been intentional and well thought out as they expanded including the approval process, capacity considerations, and impact to overhead responsibilities.

They found themselves refurbishing used equipment, but felt they could design something better, so they designed their own equipment. This was a very different path requiring a different type of capital investment. Manufacturing is powerful and satisfying as you see the high-quality equipment in use.

Reliance serves a lot of industries since metals in manufacturing need to be cleaned. By diversifying their industry base, they serve several industries with their core products. A challenge has been finding sales people who enjoy gaining and sharing the technical knowledge with customers and prospects. Often those who love the technical aren’t interested in the sales and people side of the role. At Reliance, it is very important to know the product and how to use it while interacting with clients and logging activities on the computer.

Laurie shared her appreciation for Syscon’s commitment to support Reliance. The team relies tremendously on Syscon for support and help with things aren’t working, which allows them to get back to the work they love.