Syscon, Inc. Announced a Winner in the Hermes Creative Awards
May 26, 2016 | Contact: Renee Montgomery, Message Maestro, Syscon, Inc.| 630.850.9039
Hinsdale, IL –The Hermes Creative Awards’ 2016 international competition for creative professionals with over 6,000 entries awarded Syscon, Inc. the Gold Award for its recent Ladybug Campaign. Syscon clients received a postcard and a mousepad with a colorful ladybug on a blade of grass that is against a bright blue sky with the caption: “Syscon stands out from all the rest! Call us for all your computer and tech needs.” An email and printed advertisement were also part of the campaign.
“We wanted to create something that our clients could smile at, while still being informative,” explains Catherine Wendt, Syscon President. “Since we are always on call, we needed a fresh way to make sure clients know how to get hold of us 24/7/365. With warmer weather finally on its way, we thought a Happy Spring message would be very welcome. This is why the postcard was developed – our contact information on the back with the bright colors and ladybug on the front.”
Hermes Creative Awards announced the 2016 winners for creative professionals involved in the concept, writing and design of traditional and emerging media on May 2. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
“Marketing technology services doesn’t always have to have a photo of tech gadgets and icons to be effective,” says Renee Montgomery, Message Maestro at Syscon, Inc. and designer of the campaign. “The new ladybug campaign was met with such enthusiasm, I submitted it to Hermes Creative Awards to share the idea with other design professionals. When we were announced a winner, I was thrilled. Being awarded the Gold Award is such an honor!”
There were over 6,000 entries from the United States, Canada and 15 other countries in this year’s competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession. AMCP judges are industry professionals who look for companies
and individuals whose talent exceeds a high standard of excellence
and whose work serves as a benchmark for the industry. Winners
were selected from 195 categories grouped under advertising,
publications, marketing/branding, integrated marketing,
public relations/communications/electronic media and pro bono.
The full list of Platinum and Gold winners can be found at www.hermesawards.com.