In a recent interview with Syscon, Ali Felschow, the owner of Crystal Pools, discussed her journey and the company’s success in the pool design and construction industry. Her involvement in the business began naturally, as she joined her family’s pool business right after college and has been deeply engaged ever since. She highlighted the significance of a skilled team and ongoing learning as driving forces behind the company’s achievements, emphasizing the importance of understanding clients’ needs.

Despite challenges, especially during the COVID-19 pandemic, she noted the industry’s resilience and how the company capitalized on increased demand for outdoor amenities. The company’s commitment to personalized service and client satisfaction sets it apart, with a focus on design and artistry to ensure clients feel informed and comfortable throughout the process.

Syscon’s support in training and system implementation was crucial for the company’s operations, enhancing efficiency and facilitating smoother processes. While acknowledging the learning curve in technology adoption, she expressed optimism about integrating new systems in the future.

When asked about her favorite aspect of the job, she highlighted her passion for the design process, where her background in art shines through. Collaborating with clients to create unique and aesthetically pleasing pool designs brings her immense fulfillment.

Wrapping up the interview, she reiterated Crystal Pools’ commitment to investing in quality people and technology to drive business growth. With a clear vision and strategic plan, the company continues to thrive under her leadership. – RB (04/22/2024)