Book Review: Conquer the Chaos

The beginning of the book is a summary of the story of Keap, how it was started, and some of the struggles the original owners experienced as the company started off and grew. Like many businesses, there were exhilarating moments, there were crushing weights of concern, financial scares, and stress on families and friendships. Mr. Mask goes on to share their search for how to make the business a success without losing sight of the bigger picture, and while working to balance and grow a family.

The next sections are designed around some of the solutions they found. These are clearly a combination of a number of leaders in this space. Many of the Traction and Scaling Up concepts and even worksheets are part of his formula to determine Vision, Mission, and Value, short term goals that roll up to one-year goals, which roll up to three-years, and so on. Other sections talk about concepts we hear from Darren Hardy, Patrick Lencioni, James Clear, the Arbinger Group, and Dave Ramsey.

It seems his audience is the smaller entrepreneur, which is in line with the more typical size of a Keap customer. He spends a lot of time convincing the reader of the need to look at these concepts. Other sections include the importance of Automation, a staple of the Keap CRM; Leadership skills; and Strategy. New and smaller companies would find encouragement. A wrap up comment: ’Things will work out in the end. If it hasn’t worked out yet, it isn’t the end.’ – CMW